Known for their Danish pastries (Weinerbrød), charming jewelry brand Pandora, and their exceptionally innovative design and inventions, Denmark is the newest country we’re proud to announce that you can ShopandBox from now! It’s obvious that Danish design and aesthetic favours sleek silhouettes and streamlined appearances anywhere and in everything—evident in audio equipment brand Bang & Olufsen’s product design, and especially their apparel and minimalistic fashion style.
Our fashion inspiration mood board includes Copenhagen Cycle Chic: a blog filled with snapshots of super chic cyclists decked out in leather jackets/thick shawls/whatever the weather permits; former model and current fashion stylist & blogger Pernille Teisbaek’s lustworthy pictures on her blog and Instagram; and Blame It On Fashion—courtesy of the beautiful London-based Danish transplant Marie Hindkær Wolthers who’s also the Editor-in-Chief of Luellemag.com. If you have no idea what Scandinavian style translates to, take a look at some of the pictures below:
Thanks to our new Boxer Sapphire who’s based in Sønderborg, Denmark, here are some low- to high-end fashion apparel brands that you can ShopandBox to emulate the effortless style of a Scandinavian:
Vero Moda is almost like H&M but offers a larger variety of everyday staples like must-have loose-fitting tees, skinnies, and all-weather parkas etc. Prices range between 129.95 DKK to 449 DKK (about USD 18 to USD 65).
Click on the picture above to check out their spring dresses new in store and online now.
If Vero Moda is the equivalent of H&M, Bik Bok is definitely a more laid-back Scandinavian version of Forever21 with a dash of minimalistic pieces (a must-have in all Danish apparel brands). We see hints of festival looks (tasseled ponchos, printed kimonos paired with denim shorts) juxtaposed with classic loose dresses in every colour (totally wearable at the workplace paired with a blazer, or for a casual weekend out.
(First pair from the left):
Slide Top, DKK 129
Sandra Shorts, DKK 299
Barbados Dress, DKK 799
Kola Top, DKK 299
White Pants, DKK 299
What’s awesome about Bik Bok is their Inspiration page where you can take a look at how new arrivals are styled, interviews with local fashionistas, and what’s trending right now (denim in everything, flowy white dresses a la Coachella vibe).
Think edgy, all-black/white outfits (at most there will be hints of grey, dark blue, faded pastels) paired with messy bed-head hair and minimal makeup for the natural look. If your look is perfectly described in the previous sentence, you’ll be very interested in what Envii has to offer.
Our favourite Danish blogger Pernille Teisbaek (mentioned above) has collaborated with Envii to create 17 pieces including denim tops, tank tops, front-tied dresses and skirts. Here are a few that we love:
Philippa Dress, DKK 400
Papaya Shirt, DKK 350
Panita Skirt, DKK 400
Miami Shorts AOP 6257, PAINT AOP Top, DKK 300 each
Kristina Dungaree 6134 – Worn Mid Blue, DKK 450
Karel Shorts 6230 – Summer Rose, DKK 400
With a huge range of clothing (anything from workout clothes, knit cardigans, PU leather shorts), swimwear and intimates, accessories and makeup, Gina Tricot is your go-to if you are a Forever21 girl and enjoy dressing up no matter the occasion. It also boasts two apparel lines made with organic cotton and sustainable materials respectively—under their corporate initiative called The Good Project. Talk about being socially responsible and environmentally conscious clothing corporation—a rare sight to behold nowadays!
Outfit from the left:
Weronika blouse, DKK 199
Jessica pencil skirt, DKK 299
Isa dress, DKK 249
Alice scarf, DKK 129
Heidi knitted jacket, DKK 399
Priced slightly more than their fashion corporation counterparts, Samsøe & Samsøe offers beautiful men and women’s apparel that are stylish and simple, and is essentially what you imagine a well-dressed Scandinavian to be decked in—well-designed threads with a slick pair of boots.
Every piece pairs perfectly well with others in their store, and you can never go wrong with classic items like a well-tailored jacket or a pebbled leather clutch bag that you can use day in and day out.
If you’re not sure what other items you’d like to ShopandBox from Denmark (to make every shipping cent worthwhile), reach out to Boxer Sapphire in your chatbox at the bottom of your order page as she will be glad to point out brands and stores that you probably haven’t heard of!