Planning on revamping your beauty routine with healthier products that wouldn’t harm your skin? Before you pick out the next organic, all-natural stamped makeup range in your nearest drugstore, this is what you gotta know about major buzzwords that are integral:
What is “Natural”?
This term isn’t regulated by any government institute, and it very well may be a marketing trick by beauty brands. Technically, a natural ingredient is anything that is a plant, mineral or animal by-product, but the only way you can go about this is to read the ingredients listed on the label carefully. Beauty site Byrdie suggests to pick a product that lists synthetic ingredients on the bottom of the list—indicating that these constitute the least of the entire formula.
What is “Organic”?
While natural denotes what it is (roughly), organic refers to how the ingredient was created—and it has to be prepped and grown sans antibiotics, pesticides, growth hormones, GMOs or chemical fertilisers. The usage of this word is regulated by different governing bodies across the globe. In USA, the equivalent would be USDA-certified (via a logo on the label) which indicates that almost 100% of the ingredients have been grown and processed as mentioned above. If there isn’t a logo on the bottle, don’t buy it!
Below, we highlight 7 natural and organic makeup brands that you can explore if you’re planning to invest in skin saviours as such:
A stellar brand that uses raw, food-grade and organic ingredients in all its makeup products, RMS Beauty actually incorporates healing nutrients such as enzymes, vitamins and antioxidants to ensure that all products work in tandem with and for your skin. A bestseller is the Living Luminizer , an ultra sheer, glowing, highlighter with a translucent, satin-pearl finish that complements all skin tones. Check out RMS Beauty’s other cult-favourite products. Prices range from USD16-120.
Try RMS Beauty Living Luminizer, USD38, + Add To Wishlist
Image credits: Lisa Wood Beauty and Pinterest
Au Naturale Cosmetics was conceived by founder Ashley Prange after she realised how much toxic chemicals there were in most cosmetics in the industry. Made fresh everyday in a lab in Wisconsin, Au Naturale Cosmetics is 100% natural, gluten-free, cruelty-free, paraben-free, vegan, and made with organic ingredients. Whoever said organic and natural makeup are typically found in muted shades hasn’t seen what Au Naturale has to offer—check out its long-lasting Pure Pro Lipstick that comes in 14 shades and the Organic Creme Eyeshadows that can be used as stand alone shadows, eye liners or brow fillers. Prices range from USD3-128.
Image credits: Afterglow Cosmetics
Afterglow Cosmetics ranks highly on our list of organic, gluten-free and all-natural makeup brands, mainly because it does not use synthetic minerals, paraben preservatives, and synthetic dyes in its formulas. This also means that you don’t have to worry about your skin itching after a day out. If this doesn’t sound convincing enough, the brand shares 21 reasons why you should take them seriously. Afterglow offers a wide range of makeup, from concealer and foundation to lip gloss and mascara. Prices range from USD5-39.
Try Afterglow Cosmetics Organic Infused Foundation, USD39, + Add To Wishlist
Image credits: Milk Makeup
NY and LA indie beauty brand Milk champions authenticity and multi-functionality, rolling out makeup that are paraben-free and made from ingredients including hydrating oils, fruit and vegetable butters, and formulations with minimal to no preservatives. Built for the girl on the go, Milk’s bestsellers are the ones that come in handy sticks, including the silicone-free Blur Stick to minimize the appearance of pores and fine lines, and the Cooling Water that combines seawater and caffeine for a refreshing boost of moisture to the skin. Prices range from USD8-80.
Image credits: Northerns Style Exposure
Organic beauty brand Vapour operates from its own USDA-approved organic lab to create all its products. All are free of toxic chemicals, parabens, phthalates or nano-particles, and none of the raw ingredients used in its products have been irradiated or animal-tested. You can even find the plant-based ingredients that the brand uses in a glossary on the site! Bestsellers include the Aura Multi-Use Stain that can be used on the lips and cheeks for a pigmented flush, and the Illusionist Concealer that has a organic herbal complex of Fankincense, Tulsi and Lotus to soothe your skin. Prices range from USD20-213.
Image credits: Coola Suncare
Bet you didn’t think that your suncare products might just be detrimental to your skin. But fret not, Coola Suncare promises to deliver natural plant phyto-protectors such as plankton, red algae, and red raspberry seed oil that have innate sun protection qualities. Its cruelty-free products are made with 70%+ certified organic ingredients that are free from pesticides and other bi-products. From pre- and post-suncare to mineral lip SPF balms, Coola is made for the outdoor-loving, sporty Shopper who doesn’t want to worry too much about the damaging effects of UV rays. Prices range from USD32-138.
Try Coola Mineral Face SPF 30 Matte Cucumber, USD36, + Add To Wishlist
Image credits: Return Recycling
W3ll People is founded by an elite makeup artist, cosmetic dermatologist and treehugging entrepreneur—talk about the perfect startup. All products are completely clean and 100% natural with an emphasis on organic ingredients, so you don’t have to worry about harsh artificial chemicals, preservatives or petroleums in your makeup. Its star ingredient is organic Aloe Vera that can be found in most of its products, and our friends at Herbivore Botanicals swear by the Expressionist Mascara that is coal tar-free, aluminium-free, fibre-free, and clump-free! Prices range from USD11.99-40.99.
Try W3LL People Bio Bronzer Stick, USD23.99, + Add To Wishlist
Read more about how you can embark on an eco-friendly beauty routine that you can incorporate these above mentioned makeup brands.
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