Did you know that Goyard is the world’s oldest trunk maker—one year older than even the popular French brand Louis Vuitton? Steeped in history, Goyard was founded by Pierre-François Martin in 1792, a time of the golden age of trunk makers, and was famous with French aristocracy. But it wasn’t until 1853 when François Goyard rebranded the house that it saw a revival, with a focus placed on the manufacturing process via opening workshops and boutiques across the world.
But if you thought that Goyard’s know-how include leather bags like other luxury brands, you might be wrong. The brand’s most notable distinction is the use of its Goyardine canvas, created in 1892. Inspired by the family history (the family’s males worked as log drivers), the Goyardine canvas is made of a natural coated cloth made of linen and cotton. It sports an uncanny resemblance to leather, and is waterproof and hard-wearing at the same time.
What’s interesting about the material is the process behind creating it. After ground-colour application, three successive layers of etching colours are then applied to create its trademark pattern that has a raised effect. The Goyardine canvas comes in a myriad of shades, from red, orange and green to burgundy, blue and grey.
Goyard prides itself in being exclusive—and we gotta give them credit for it. You can’t actually purchase any of its products online, with an exception of direct email to its headquarters. And since it is still privately-owned, you won’t find ad campaigns or even digital marketing from the brand. Goyard only recently explored social media with an official account on Facebook, Twitter and Instagram respectively.
For today’s price comparison, we’re shining light on the Goyard Saint Louis GM tote—a popular bag with celebrities including Hilary Duff, Reese Witherspoon and Kerry Washington.
Image credits to: Just Jared, PopSugar, and Lainey Gossip
Measuring at 23 x 13 x 7 inches, the St. Louis GM is a handy size for traveling and if you’re a mum with toddlers in tow. This is also one of the most recognisable Goyard bags in the world, with its signature “Y” print embossed all over. Available in classic and special colours, the St. Louis GM is lightweight and functional at the same time. Below, here’s how much you can save if you ShopandBox it from France with the help of our Boxers:
As you can tell from the price chart above, this tote costs EUR200 more if you were to buy it in Singapore, and slightly under if you were to shop it from USA. Add this into your wishlist now (link below) to have our France-based Boxers score the Goyard St. Louis GM tote bag for you!
Goyard St. Louis GM In Classic Colours, EUR940, + Add To Wishlist
Get started in less than 10 seconds here!
- Simply click on the ”Add To Wishlist” links above!
- This will automatically add the items into your ShopandBox wishlist after it prompts you to sign in/sign up.
- You can add as many items as you want into your wishlist (even items not mentioned above).
- Simply select the items you want bought, name your order, and hit the “Submit Order” button.
- A personal Boxer will be assigned to you and will help you buy all your coveted items.
- Your box of goodies gets shipped to your door in 1 – 3 days wherever you are in the world!