For our Shoppers who are fans of practically everything Korean-related and made, you’d love our post today that features six upcoming launches (one on accessories and the rest on beauty products) that you should watch out for. Spot uber cute beauty collabs featuring characters such as Rilakkuma, The Little Mermaid, Finding Dory and more:
Even if you aren’t a cartoon fan, Korean jewellery and accessories brand High Cheek’s latest collab with Disney has resulted in a line of The Little Mermaid accessories. If you haven’t heard of High Cheeks, just know that its funky, unconventional jewellery designs and Alice in Wonderland bags are a favourite of Tiffany from SNSD (which makes these all the more in our must-have list if you asked us). We’re loving this line that includes phone covers (KRW39,000 + Add To Wishlist), wrist clutches (KRW280,000 + Add To Wishlist), and round crossbody bags peppered with The Little Mermaid’s iconic characters such as Ursula, Ariel’s sisters, Sebastian and Flounder (KRW79,000 + Add To Wishlist).
Another K-beauty collab we can’t wait to get our hands on is beauty brand A’Pieu’s range of cosmetics featuring the adorable Japanese bear who loves to do nothing else but relax: Rilakkuma. This newly released line includes a cushion set (KRW13,000, + Add To Wishlist), cushion blusher (KRW5,800, + Add To Wishlist), mud cleansing foam (KRW4,500, + Add To Wishlist), moist cleansing foam (KRW4,500, + Add To Wishlist), and brightening cleansing foam (KRW4,500, + Add To Wishlist). Rilakkuma is also joined by his friends Korilakkuma the white bear cub and Kiiroitori the yellow canary on a few of the products from this collection. A’Pieu is famous for its collab ranges such as last year’s Garfield and Doraemon collections which sold out quickly upon releasing, so don’t miss out on this Rilakkuma range of beauty picks this time around by adding them into your wishlist now!
If Etude House’s best-selling collagen cream is already your go-to in your beauty box already, get your hands on its latest Moistfull Collagen Water Jelly Cream (KRW17,000, + Add To Wishlist) from the brand’s collab with Finding Dory. Perfect for the summer heat, the jelly moisturising cream is composed of 61.03% of collagen water that promises to boost skin’s firmness and to give it a dose of moisturising properties without a sticky residue. Not to mention, its Nemo and Dory-printed packaging is ultra cute as well!
K-beauty brand Innisfree’s Eco-Handkerchief campaign is back this year for the seventh time running as part of its initiative to help save the planet through advocating the use of hankies instead of paper tissues and napkins. This year, its hankie designs are inspired by the mermaids of popular Korean destination, Jeju Island, and alongside that, its bestsellers now come with a limited edition packaging that echo the sights of the Jeju Sea such as The Green Tea Seed Cream, (KRW28,000, + Add To Wishlist), The Green Tea Seed Serum, (KRW29,000, + Add To Wishlist) and Long Wear Cushion Case (KRW8,000, + Add To Wishlist).
We couldn’t contain our excitement when LG announced late last year that supermodel Coco Rocha will be the new face of VDL – how awesome would the effortless American star be as the muse of one of our favourite K-beauty brands, right? Rocha, who’s famous for her 1,000 poses from 100 angles, has also appeared in VDL’s promotional video (above) doused in glamour and presumably decked in cosmetics from this new line. Products we love include the Expert Colour Eye Book 6.4 No.4 (KRW48,000, + Add To Wishlist), Beauty Cushion Metal Foundation EX (KRW32,000, + Add To Wishlist), Expert Colour Lip Cube (KRW22,000, + Add To Wishlist), and Expert Perfume Cube Guilty Pleasure (KRW25,000, + Add To Wishlist).
Instead of the usual water-infused beauty products with cooling properties that K-beauty brands usually roll out for their summer collections, Espoir is going the high-octane way with its Be Exclusive collection, featuring high chroma eyeshadows and blushers that offer a whole new dimension of makeup application. If you’re all of glamorously dramatic makeup looks that pack a punch, start out with their Couture Lip Lacquers in three bold colours (KRW19,000, + Add To Wishlist), the Pro Tailor Foundation Stick for effortless cover-ups (KRW28,000, + Add To Wishlist), Exclusive Eyeshadows in metallic and pastel hues (KRW15,000, + Add To Wishlist), and Exclusive Cheek Colour Duos (KRW30,000, + Add To Wishlist).
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