Why Mattel’s American Girl Doll Will Be Your Kid’s New Favourite

mattel american girl dolls

It isn’t a new occurrence that the children’s toy market is saturated with plenty of options available for parents to pick and choose from. But ever wandered down the aisle and struggle to find a toy that has a story to tell without it having to be a book or a game?

That’s where American multinational toy manufacturing company Mattel is trying to do things differently. The creator of Barbie, the once ubiquitous doll introduced in 1959, is now revamping its range of dolls with American Girl. This line offers inspiring characters targeted towards both girls and boys, with dolls that have individual stories and ambitions. Instead of tapping into the notion that kids play with dolls for the sake of it, this range was created with the vision that kids should embrace their hopes and dreams, and strive to work hard towards their goals.

This year’s American Girl of The Year is Luciana Vega, an 11-year old girl of Chilean background who aspires to be an astronaut and explore space. Created in collaboration with NASA, the 18-inch doll comes with a book written by Erin Teagan that tells her story (upon purchase). According to president of American Girl Katy Dickson, “Luciana is a role model for today’s girls—empowering them to defy stereotypes, and embrace risks that will teach them about failure and success as they chart their own course in life—whatever the goal. For us, it’s all about building girls of strong character, and it’s why we’re continuing to encourage girls to lead change and embrace #charactercounts.”

If that isn’t an inspiring message for your kid, we don’t know what is. You can now get the Luciana doll with the help of our Boxers in USA, and don’t forget to add on her telescope projector set and robotic dog that would come in handy with her space exploration goals. If you’re keen on checking out the rest of the American Girl dolls, take a look at their site and find out what else you can buy to stock up your kids’ playtime shelf — including options for boys as well! Tip: You can also create your very own American Doll tailored for your kid’s preference as a perfect gift.

ShopandBox the American Girl dolls now:

mattel american girl dolls

  1. Luciana Doll, American Girl, USD115, + Add To Wishlist
  2. Tenney Doll, American Girl, USD115, + Add To Wishlist
  3. Logan Doll, American Girl, USD115, + Add To Wishlist
  4. Luciana Robotic Dog, American Girl, USD35, + Add To Wishlist
  5. Luciana Telescope Projector Set, American Girl, USD40, + Add To Wishlist
  6. Tenney’s Onstage Bundle, American Girl, USD35, + Add To Wishlist
  7. Create Your Own Doll, American Girl, USD200, + Add To Wishlist


Get started in less than 10 seconds here!

  1. Simply click on the ”Add To Wishlist” links above!
  2. This will automatically add the items into your ShopandBox wishlist after it prompts you to sign in/sign up.
  3. You can add as many items as you want into your wishlist (even items not mentioned above).
  4. Simply select the items you want bought, name your order, and hit the “Submit Order” button.
  5. A personal Boxer will be assigned to you and will help you buy all your coveted items.
  6. Your box of goodies gets shipped to your door in 1 – 3 days wherever you are in the world!
Featured image: Kidscreen

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