Top IG-ers, Vloggers and Bloggers in the Makeup Sphere

If you’re a beginner within the beauty sphere and would like to learn the tricks of the trade, YouTube is always a great way to pick up on simple tutorials from star makeup vloggers/bloggers. But if you’re already a seasoned makeup junkie who’s constantly on the lookout for the latest makeup releases and seasonal palettes, Instagram is probably the fastest way to catch wind of such news.

We’ve compiled a list of who’s who in the social media sphere of makeup, from makeup news IG-er @TrendMood1 to ultra-popular American-born Dubai-based beauty blogger Huda Kattan.

Nouveau Cheap


Also popular on her Instagram with over 60k followers, beauty blogger G. is based in San Diego and her beauty budget blog focuses on affordable cosmetic brands (drugstore) and at times high-end brands only if she’s able to share tips on acquiring them on discount/sale. Another reason to love Nouveau Cheap? She updates her blog regularly and lets readers know if there’s a sale or discount codes that are applicable for makeup brands.


Lipstick Junkie Forever


Want to ShopandBox the latest lipstick in the market but can’t seem to find swatches for it? Head over to LipstickJunkieForever for her up-to-date beauty news, plentiful lip product swatches and her occasional humorous memes about being a lipstick/makeup junkie.





Probably the most up-to-date resident beauty updater within the industry, TrendMood1 is definitely one to follow on Instagram, as you’ll find a comprehensive compilation of beauty news, reviews, swatches, and product launches that are accurate right down to the time and date. Thanks to the makeup community who help feed sneak peeks of product launches to her IG, it’s your go-to if you’re looking to cinch limited edition, seasonal items that are hard to get.




Korean-American special occasion freelance makeup artist Rae has multiple platforms that you can follow her on. But all of them chronicle her beauty & fashion stories along with a few of her puppy adventures as well. Follow Raeview on her blog, YouTube, and Instagram if you like a mix of luxury brands from around the globe, whether Sulwhasoo, Shu Uemura, Tom Ford or Jo Malone, and especially if you enjoy Korean makeup and skincare tutorials.



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One third of the famous Kattan sisters, the beautiful Huda Heidi Kattan is a US-born Dubai-based celeb makeup artist whose blog following spans more than 100 countries. Her 7.2 million followers on her Instagram account will get to see fellow makeup artists’ work and an occasional selfie or two; while Huda’s YouTube channel covers all things beauty from makeup and grooming tried-and-tested tutorials and even interview sessions with makeup entrepreneurs (i.e. Kat Von D).


Carli Bybel



Carli’s vlogs are more experimental, such as celeb-inspired makeup tutorials (Gigi Hadid, Kim K and the like), hair styling how-to’s and monthly beauty favourites. Follow her on IG for daily inspirational quotes and inspirational makeup looks.





MakeupByAn’s IG account is an eyeful of picture-perfect eye makeup looks. If you’re already as taken as we are with her perfectly arched brows and sleekly lined eyes, check out her full tutorials on YouTube on a range of impressive eye makeup looks, from glitter-filled lids to neutral hues with a dash of strobing involved.




Also famous for her Colourpop collaboration, YouTube vlogger Kathleen Fuentes’ expertise includes reviews and swatches of her top beauty picks that are more drugstore-focused than high-end, and her fun spin to makeup tutorials e.g. only incorporating one brand for an entire look, bridal makeup looks on a budget, and more.





For all our Korean-makeup-only Shoppers, Korean-Australian multi-talented vlogger Jen aka MeejMuse has a plethora of makeup looks you need to check out, covering everything from straight eyebrow trends, tried-and-tested Korean beauty products, and SNSD-inspired makeup tutorials.



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UK’s most famous beauty blogger Zoella is making headlines for not merely her beauty, style and lifestyle v/blogging, but also her fictional novels. If not for her favourite monthly beauty picks, follow her IG, blog, and YouTube for her fall-inspired recipes, fashion and homewear hauls, and daily ramblings.



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Vlogging sister duo Sam Chapman and Nicola Haste Chapman‘s channel Pixiwoo is one of the pioneer YouTube makeup channels around, with currently more than 1.8 million subscribers and each amassing half a million followers on IG. Expect knowledgable makeup tips and tricks (especially their Halloween makeup looks!) on their YouTube channel along with more in-depth reviews on their blog.



Photo credits to

Currently the most subscribed Asian beauty channel in Australia, Chinese-American beauty vlogger Wengie‘s YouTube channel deserves dropping by just to check out her pastel ombre hair changes (she documents changes in her hair colour, naturally) along with her real-life experiences with grooming sessions (eyebrow tattoos, permanent hair removals, and summer exercise routines).



Frm Head to Toe

head to toe

Jen from FrmHeadToToe has ultra useful how-tos on her YouTube channel, such as basic makeup 101 to looking like a Star Wars Droid for Halloween. One thing we like about her is her nifty tricks for those who aren’t able to make use of typical makeup guides, such as an eye makeup look for monolids.




If TrendMood1 was the IG-er of all sneak peek makeup releases, Temptalia is the “global reference and resource” to all things beauty, with comprehensive guides on where to get products, reviews, swatches, dupes, ratings according to texture, pigmentation, application and more. Temptalia also offers a wider range of beauty coverage, such as fashion week beauty trends, bargains & sales, and dupe lists.




Another blog that features seasonal collections and what’s the latest in stores and online, Chic Profile also blogs about what’s trending right now, along with price lists and colour names for each product within the collection.



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1 Comment

  • Reply
    Jess Victorin
    January 25, 2018 at 3:08 pm

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