A fan of all things romantic, fanciful and utterly feminine? If your wardrobe essentials consist of plenty of dresses and skirts with frills, florals or embroidery, chances are that these 10 fashion brands below might just pique your fancy. Below, we compiled a list of labels from USA, Australia, UK and France that offer feminine fashion pieces, made for the romantic at heart.
Founded by Rebecca Hessel Cohen five years ago, LoveShackFancy is where to go for vintage-inspired romantic floral prints and all things pretty. After designing bridesmaid dresses for her wedding, Cohen decided to expand her label with pieces that come in flattering silhouettes in soft hues. All pieces are hand-dyed, and the best part? There’s even a Little Girls section for matching outfits with your mini-me!
If you’re an avid follower of influencer Julia Engel aka Gal Meets Glam, you might just be enamoured with her sophisticated fashion label that’s made for the Blair Waldorf, Audrey Hepburn kinda girly girl. Think dresses that are modern yet elegant—those that won’t go out of style for its fabric and silhouette. Shop according to your fancy, whether you’re looking for a festive, sequin frock or a fit-and-flare dress with bows.
In case the above-mentioned brands are too saccharine for your liking, explore Innika Choo’s range of pretty staples that you might just wanna throw on all summer. Founded by Australian-born Bali-based Innika Choo, her namesake label took off quickly on Instagram after she launched a collection of smocked dresses and tops two years ago. Choo takes inspiration from her lifestyle in Bali alongside vintage pieces, creating the most billowy, languid silhouettes that we’re loving.
Hippie boho label Spell & The Gypsy was founded by two sisters who wanted to design clothes that tap into a sense of nostalgia—one that’s based on their own idyllic childhood. From maxi sundresses in paisley prints to animal printed jumpsuits, the label’s clothes are everything you’d want to wear for a hippie vacation—or perhaps a jungle safari, basking in the sun while luxuriating in absolute freedom. All garments are designed and sampled at Byron Bay, Australia, and ethically produced in factories around the world.
Wardrobe essentials that will have you looking chic no matter the occasion? Sign up for Sir The Label’s contemporary pieces. Founded by friends Sophie Coote and Nikki Campbell, the label is an acronym for separates, intimates and ready-to-wear. Take on lightweight flowy dresses and gauzy tops that will bring an endless summer to mind.
If you want something that’s contemporary yet equally as feminine (no vintage-inspired pieces here), Steele is your go-to for a refreshing take on everyday wear. Made for the modern woman who wants to look cool while embracing her feminine side, Steele has plenty of occasion pieces and elevated daywear, including lacy slip dresses, frilly crop tops and floral jumpsuits that will make you look put-together no matter the occasion.
Established in London since 2002 by good friends Emily Whittle and Fion Armour-Brown, Emily and Fin is one distinctive British label to cop if you’re looking for unique designs without typical frills, florals and the like. Known for bridging elegance and comfort, the brand offers quirky pieces such as printed sweaters and jumpers, festive-ready jacquard dresses and more.
Miss Patina is made for every girl who’s young at heart, and enjoys the little things in life. Heavily referencing Rococo art and design/culture inspiration from past decades, the brand has vintage, kitschy must-haves that will add pizzazz to your look, including faux fur collars, cat-motif collared shirts and Victorian lace dresses that will make every #ootd unique.
Trust the French take on the feminine aesthetic—think pieces that are modern yet come with a tinge of vintage-chic, yet always elegantly French. Opullence keeps its fashion track record in check for all collections, the recent being a capsule that combines the boldest of juxtapositions. We’re talking bold prints and soft mohair, light muslins and structured cuts, graphic embroidery and clean lines.
Founder of FloLove Florence Rouchon cut her teeth in Paris, working under renowned designer Karl Lagerfeld after studying fashion styling at the Institut Supérieur de la Mode. Her label is creative, eloquent, yet utterly feminine—she seeks inspiration from the sensual side of flowers, after training as a florist two years ago. As such, all pieces are made in a small atelier in Picardy and 100% made in France, with Florence hand-drawing embroideries herself.
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