When it comes to home and living knickknacks, Soohyang candles have always been a popular Shopper’s pick from Korea, so we figured that a trip to their flagship store dubbed “Villa Soohyang” in Sinsadong, Garosugil was in due time. Their heavy-weight pink box and sleek black font on their packaging is iconic and a big bonus is that their candles are made from 100% soy wax, and are smokeless-free and phthalate-free.
Walking into the villa, you are immediately transported to a fanciful aromatic space – don’t be surprised if flights of fancy arise from the enchanting space. As you make your way up to the first floor, be prepared to take in an extensive range of Soohyang merchandise, along with a whiff of all its scented candles.
If you ever find yourself getting swept away with the sheer number of candles presented to you in the roomy store, fret not as the store assistants decked in charming pink aprons will be at your service in a heartbeat.
In a recent magazine interview, Kim Soohyang, the founder of Soohyang mentioned that her current favorite soy candle scent is “Everyday is Like Sunday”, whilst a bestseller is still the crowd favourite, “Itaewon 565”. “Everyday is Like Sunday” is a gentle soothing scent which is truly refreshing and has both green and fruity notes making this one a top pick for days when you just want a lie in with a clean scent wafting around you. “Raindrops” is another popular scent that Shoppers have asked me to purchase and this has a stronger heavier scent that is reminiscent of crisp and clean linen.
For those of you who want to gift your friends with something that not only looks nice, but also smells nice, Soohyang products would be an excellent choice as their packaging alone speaks volumes. Here below are some of the items that Soohyang has to offer and also a collaborative scent (#6) with a local cafe called “Good Night & Good Luck“. Their 100g candles can burn for 25-30hours and the 200g candles can last between 45-50hours. If you can’t decide what to buy, check out their mini trios, these come in festive boxes of blue and white stripes, silver, black and pink.
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