Seoul City Guide: 24 hours in Sinsadong (Garosu-gil)

It’s no surprise that Korea’s one of our more popular Boxer countries all thanks to Shoppers who enjoy getting their hands on everything beauty related (along with food as well!) But apart from K-pop and K-drama, Korea has a multitude of sights and sounds that are worth checking out as well. Boxer Jess who is currently based in Korea shows us how to make the most of 24 hours if you’re stopping by Seoul anytime soon:

City guide Seoul – Sinsadong (Garosu-gil)

seoul city guide

Sinsa-dong is one of the happening areas in the Gangnam district and one of its areas is Garosugil – a shopping/cafe haven that hipsters would love; the name actually means “Garosu” = tree lined “gil” = street.

This is probably the “Gangnam” of what South Korean singer-songwriter Psy meant in his famed track “Oppa, Gangnam Style” – the It spot where the the cool cats hang around to see and be seen. It’s also a common sight to spot street style photographers, celebrities and a regular stream of swanky cars zooming pass the streets.

So, dress your best if you are up in this area for a chance to get shot by the local photographers or just to breathe the same air as other creatives. If you ever find yourself lost, you can approach the local public guides that don red uniforms – they have maps and can direct you to any location you are looking for.


1. Take the orange subway line to “Sinsa” (Line 3), and get out from Exit 8 (towards Garosugil).

2. Walk all the way straight till you pass a huge Tous Les Jours (a bakery) on your left and walk until you reach a junction corner and then turn into the street- that’s where the main street starts!

Here’s a pinch of what this stylish street has to offer:

Osulloc Tea House

city guide Seoul

One of the pioneering green tea brands in Korea, Osulloc has the most exquisite tea products with equally stylish packaging that are great for gifts! Try Osulloc’s signature green tea roll cake and fresh citron green tea slush and pack home a jar of green tea milk spread to relive the moment in your very own home.

More information:
532-10, Sinsa-dong, Gangnam-gu, Seoul Special City
Mon – Fri : 11:00 – 23:00
Weekend : 10:00 – 23:00
Visit Osulloc Tea House


Mr Holmes Bakehouse

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This outlet in Sinsa-dong is their very first and flagship store in Korea. Besides cruffin and donuts (do check their Instagram here for their flavour updates) they serve a variety of baked goods from croissants to pies. So if you haven’t gotten the chance to try it out in the States, you can now fuel up your mornings here!

More information:
34, Apgujeong-ro 10-gil, Gangnam-gu, Seoul
Daily : 10:00 – 22:30
Visit Mr Holmes Bakehouse


3CE Cinema

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3CE is a makeup/beauty line founded by Stylenanda and still remains as one of the fastest-growing brands amongst the locals and tourist alike. This particular outlet is themed as 3CE Cinema that sees the interior and VM display in a very retro Hollywood film oriented manner, with cinema seats and lightbulbs illuminating the store while you shop away. Some popular items you need to grab from 3CE are their latest nude Autumn/Winter collection, the lip cushion which has become the talk of town, and I love their Kabuki brushes too. 3CE is my go-to brand for great colour-payoff and quality beauty products which won’t burn a hole in your pocket.

More information:
22 Apgujeong-ro 8-gil, Gangnam-gu, Seoul
Daily : 11:00–22:00
Visit Style Nanda



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Well, Jaju is like the Korean version of Muji and this branch is one of their biggest outlet comprising four storeys. In here you can find traditional Korean brass ware to beddings and even small yet functional quirky items. It’s best to keep this store as the last stop as you might just walk out with hefty shopping bags!

More information:
15, Dosan-daero 13-gil, Gangnam-gu, Seoul
Mon – Sat : 11:00 – 22:00
Sun, Public Holiday : 12:00 – 21:00
Visit Jaju


Line Friends Store

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This is probably the happiest place for all fans of Line Friends’. Situated in the basement, prepare to stomach in some cuteness on three more levels for your viewing, shopping and photo snapping pleasure. It is usually crowded all day long, so it is best to come right when they open in the morning to avoid major photo bombing.

More information:
27, Dosan-daero 13-gil, Gangnam-gu, Seoul
Daily : 10:30 – 22:00
Visit Line Friends 



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This is an eyewear showroom cum creative exhibition space where you can try on all the different models of sunnies that Gentlemonster has to offer. Each store location runs by a different theme (you can check it out here), but all are styled impeccably with each floor telling a different story. One of the plus points of visiting any one of their outlets is that they allow you to freely roam their space to snap pictures and pose the afternoon away.

More information:
533-6, Sinsa-dong,Gangnam-gu, Seoul
Daily : 12:00 – 21:00
Visit Gentlemonster

Brought to you by Boxer Jess of Korea. For more travel inspiration, check out our column City Guide for must-see spots in Paris, Japan and Korea. 

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