The Top Australian Fashion Labels You Need To Know About

When one thinks of fashion, visual imagery that pops to mind range from glitzy Parisienne runways to chic street fashion in New York City. But if Australia has never flitted in your mind, this post today will change your perspective.

If you didn’t know already, Australia has a got a burgeoning (or if not, already solid) fashion industry, be it Instagram-royalty-fashion-bloggers such as Nicole Warne of Gary Pepper, Jess Stein of Tuula Vintage, Margaret Zhang of Shine By Three, and Sara Donaldson of Harper and Harley and more; along with established brands that are well-known on the world stage, from Sass & Bide to Camilla and Marc.

We’ve compiled a few brands that we think you’ll like to ShopandBox with the help of our Boxers at Australia. Scroll down below for more:


australian fashion labels

Originally founded in France until founders Robert Cromb and Danielle Vagner decided to bring the label into Australia and New Zealand in 1992, you can find high-quality pieces at mid-range prices from Kookai. We love their leather jackets, flounce skirts and tops versatile for outfit pairings. You can also find a variety of basics (chambray tops, skinny jeans) to trendier pieces (crop tops, printed A-line skirts, and culottes).


australian fashion labels

Zimmermann is one of the veteran labels in Australia, founded in 1991 by sisters Nicky and Simone Zimmermann. If you love seriously fashionable swimwear and resortwear that’s feminine to boot. Its focus is on quality fabrics and floral and delicate motifs make it a wardrobe must have, plus we can’t resist its sophisticated yet pared-back aesthetic.



australian fashion labels

Another brand we’ve got our eyes on is Morrison, where its simple, understated prints make for a luxe, Insta-worthy getaway. If you love drapes, ruffles, and fluid silhouettes, this brand’s definitely made for you. Take your pick from satin midi skirts to drawstring maxi dresses that can take you from day to night effortlessly.




australian fashion labels

Melbourne-based label Sportsgirl is one of the front-runners of the Australian fashion industry since its debut in 1948, with currently 120 stores in Australia and a long-standing partnership with Butterfly Foundation, a foundation for eating disorders. If you’re an avid trendsetter/follower, Sportsgirl is your go-to as you can also find statement oversized denim jackets, long line vests, mid dresses and crop jumpers in their collection. We’re currently crushing on their Retro Varsity theme—combining “collegiate cool with modern sporty styles” evident in their latest arrivals.



australian fashion labels

As per its mission statement, Decjuba is for the edgy, biker-chick female who loves standing out and not being shy about making a statement. From leather leggings and flowing knits to printed monochrome tops and luxe waterfall-front jackets, we love that you can shop looks that they’ve styled for your Shoppers via their Shop The Look section.



australian fashion labels

One fashion label to stalk if you’re in need of premium-range apparel, Bardot offers a lot of designs each season. Our favourite picks include a party-worthy black paneled dress that’s chic but not overly sexy, an off-shoulder bustier top and a matching PU leather skirt with a side slit.



australian fashion labels

​Award-winning high street chain retailer Cue has been around since the late 1960s, having gone through the power suits of the Eighties and Nineties minimalism as they design all their creations from the company’s head office in Sydney. Not your typical smart casual workwear, we’re loving the sleeveless necktie dress in a lovely shade of green alongside an edgy Italian mock croc A-line dress. Even a peplum top isn’t anything ordinary all thanks to its trendy plaid prints.



australian fashion labels

For all of you vintage/retro-loving fashionistas out there, Gorman is one label you need to check out. You can tell its distinctive designs from the rest of the brands here, from its whimsical signature prints to its quirky colour palettes. Put on a pair of kitschy urn earrings with a silk jacquard spot pantsuit that’s emblazoned with Gorman x Fred Fowler Endangered prints, or even with the ‘Face to Face’ fleece cropped sweater that’s ultra cute.



australian fashion labels

Very much like the ALDO of Australia, Mimco’s brand philosophy is ‘Accessible Luxury Designed with Quirk’ that applies to their collections made for the trendsetter who enjoys an occasional unique piece in her shoe/bag closet. How cool is their pouch from the Mimco x Ethical Fashion Artisans (EFA) collab that is made of traditional kanga fabric and beading (hand-embellished by Maasai artisans)? Also, their perforated flats and suede cork-block heels are on our wishlist as we type.

Check out their sale section for amazing deals on bags and shoes.



australian fashion labels

Founded by George Lazaridis in 1979, Sheike’s designs are one part sexy and three parts luxe: Think front-wrap fitted jersey dresses, lace midi skirts and camel cape coats made for a stylish stroll on the streets of Paris. Find an assortment of jumpers and frocks that you can wear from day to night merely with an additional leather biker jacket or hooded scarf. You can always sneak a peek at their IG handle to get inspired when it comes to styling tricks.




australian fashion labels

If you shun away from trends and much prefer understated, minimalistic pieces that are comfortable to boot, Jac+Jack should be your new fav label. Jac+Jack pride themselves on using premium natural fibers for their designs i.e. cashmere, Australian superfine merino wool, fine cotton, linen and silk. The brand caters to both men and women, and our men’s wishlist include a 100% cashmere sweater, a Merino wool bomber jacket, and a sleek wool scarf made for cooler days.



australian fashion labels

Popular men’s outfitter Politix is all about “European sophistication” with a touch of Australian “freshness”, with a design philosophy that takes pride on fashionable pieces made from quality fabrics sourced from Europe. Take your pick from suiting, tuxedos, blazers, casual jackets, signature shirts or weekend clothing. What caught our eyes? Their range of chinos that come in multiple colours, a floral button-down shirt for a casual Saturday, and a navy-check slim-fit shirt to transition for the night.


Camilla and Marc

australian fashion labels

Established in 2003 by siblings Camilla Freeman-Topper and Marc Freeman, Camilla and Marc is one of the few independent, family owned and ran luxury fashion labels in the country. The brand excels in high fashion worthy staples and standout pieces alike, including structured double breasted blazers, wraparound shirts and luxe silk tank tops. Younger Shoppers can also indulge in trendy pieces such as logo tees, boyfriend jeans and slides worthy of a summer day.

Viktoria and Woods

australian fashion labels

If you love effortless wardrobe staples that can take you through all seasons, check out Viktoria & Woods. Established in 2004 by Margie Woods, the label offers contemporary ready-to-wear ranges that are undeniably chic and comfortable. Don’t forget to check out their signature merino wool pieces that can keep you warm throughout the colder seasons. A fun fact: Most of their designs are made in Australia and accredited with Ethical Clothing Australia—more brownie points go to its sustainable methods and practices!



australian fashion labels

With a range of women, men, and kids apparel, Witchery borrows its creative inspiration from Danish aesthetic. Find cool colour/fabric schemes from khaki green to grey melange, while their fall/winter collection features distinctive 60s and 70s silhouettes and trends. On their Trending Now section you can find their take on proportions and layering, perfectly executed with “Kimino” dressing—blending crop tops with origami clutches while combining angles and the like.


Country Road

australian fashion labels

When we think of Country Road, we imagine the Australian version of Banana Republic and J. Crew with a trendier approach. We like that the label offers sharp, officewear along with casual downtime dressing while keeping their themes all in sync. Standout pieces include their Pique Block Stripe Skirt (first left on the image), Milano Cape (trending right now), Broderie Circle Skirt (perfect for work and play). For visual inspiration, check out their new blog Live With Us where you can find their style must-haves, a peek inside fashionistas’ homes and more.




Get started in less than 10 seconds:

  1. Simply sign up for an account here
  2. When you’re ready, simply select the items you want bought, name your order, and hit the “Submit Order” button
  3. You will be assigned a personal Boxer who will help you buy all your coveted items.
  4. Your box of goodies gets shipped to your door in 1 – 3 days wherever you are in the world!
Featured image: Zimmermann

You Might Also Like

No Comments

Leave a Reply