12 Australian Kids Fashion Brands for Sartorial Tots

Fashion is a way of inspiring individuality, celebrating uniqueness, and promoting originality. So if you have a future trendsetter or budding creative in your midst, it’s never too early to encourage a quirky-cool kids fashion sense. We’ve scouted the land down under and curated the snazziest kiddie frocks for the ultimate cool kids on the block. Whether you’re on a mission for streetwear swagger, urban chic, boho-inspired, or straight up dapper duds, these Australian kids fashion brands will have your little darlings dressed to the nines to make every playground their runway.

Get to know our Aussie Boxers to ShopandBox these super cute and stylish pieces that can make any fashion-fiend’s heart melt.

Yöli & Otis

Image source Yoli & Otis

With simple, breathable, and timeless designs, Yoli & Otis is the fashion manifestation of a summer’s breeze on an easy Sunday morning.  Starting out with producing herbal-dyed organic baby carriers, this Byron Bay-based brand has since expanded with a gorgeous line of ethical and environmentally friendly womenswear and kid’s fashion.

Check out their picturesque Instagram for boho-minimalist style inspo and beach day dreams.

  1. Ylva DressYöli & Otis, AUD66, +Add to Wishlist
  2. Origami Top in CheckYöli & Otis, AUD39, +Add to Wishlist
  3. Wilfred SandalsYöli & Otis, AUD75, +Add to Wishlist

Doo Wop Kids

Image source Doo Wop Kids

This quirky unisex children’s wear brand lets kids be kids with their comfy-cool designs and colourful prints. Established in Sydney, Australia by a dance choreographer, radio host, and full-time mum, the brand encapsulates and promotes fun-nonsense, creativity, and imagination. Dress your little artists and creatives with our picks below!

  1. Daisy Love SkirtDoo Wop Kids, AUD35, +Add to Wishlist
  2. Milky Tee, Doo Wop Kids, AUD25, +Add to Wishlist
  3. Love Dream Create TeeDoo Wop Kids, AUD30, +Add to Wishlist

Freckly Ollie

Image source Freckly Ollie

Freckly Ollie is just as charming as it sounds! This luxury children’s wear brand advocates for a fun fantastical childhood that is inspired by perennial silhouettes and vintage aesthetics. Individually handmade from natural linens, vintage cottons, and sustainable surplus fabric, this adorable kids fashion brand is as good for your bubs as it is for the environment.

  1. Lulu TopFreckly Ollie, AUD31.20, +Add to Wishlist
  2. Harper DressFreckly Ollie, AUD47.20, +Add to Wishlist
  3. Flynn RomperFreckly Ollie, AUD39.20, +Add to Wishlist


Image source The Childhood

This one’s for the MINI-malists trendsetters on the lookout for effortless yet definitively chic clothing. Huxbaby supplies gender-neutral palettes and designs matched with edgy and playful graphics, that lets penny-pinching parents buy once and buy well. So while they wait to fit into Acne Studios, Comme des Garçons, and good old Calvin Klein, Huxbaby has got their sartorial needs.

  1. Minimalist FleeceHuxbaby, AUD49.95, +Add to Wishlist
  2. Soldier Bear Onesie, Huxbaby, AUD41.95, +Add to Wishlist
  3. Soldier Bears Drop Crotch Pants, Huxbaby, AUD44.95, +Add to Wishlist

Designer Bums

Image source Designer Bums

Making nappy changes more fun since 2010, Designer Bums’ inventory of one-size-fits-most PUL (polyurethane laminate) printed nappies are waterproof yet breathable. These adorable modern cloth nappies are made with super-thirsty tri-layer bamboo insert for extra dry comfort. As cute as it is cost-effective, they eliminate the need for constant nappy disposal— saving the environment with one well-dressed bum at a time.

Complete the set and check out their line of printed Wet Nappy Bags, Nursing Pads, and Change Mats.

  1. Australiana Art Pop AI2 Nappy, Designer Bums, AUD34.95, +Add to Wishlist
  2. Dreamscape Art Pop AI2 Nappy, Designer Bums, AUD34.95, +Add to Wishlist
  3. Folk Foxes Art Pop AI2 Nappy, Designer Bums, AUD34.95, +Add to Wishlist

Rock Your Baby

Image source Rock Your Baby

This one’s for your little glamour puss and retro rocker. From funky printed tees, frilly tulle skirts, and retro-style rompers, Rock Your Baby stocks pop-culture inspired apparel guaranteed to keep your little one’s looking as cute as can be.

To see what the cool kids are wearing, check their instashop and ShopandBox our wardrobe picks below.

  1. Audrey Dress, Rock Your Baby, AUD59.95, +Add to Wishlist
  2. Ice Cream Dress, Rock Your Baby, AUD49.95, +Add to Wishlist
  3. Ziggy Tee, Rock Your Baby, AUD39.95, +Add to Wishlist
  4. Greaser Romper, Rock Your Baby, AUD29.99, +Add to Wishlist


Image source Retrobub

With über cute animal motifs, colourful prints, and sleek designs, we can’t help falling in love with this home-grown Aussie brand. Handmade by talented Melbourne creative Bronwyn Howell, Retrobub stocks stylish threads for newborns to tiny tots of up to five-years old.

  1. Mint Print Fox RomperRetrobub, AUD42, +Add to Wishlist
  2. Flora Gingham Dress, Retrobub, AUD45, +Add to Wishlist
  3. Panda Harem OnesieRetrobub, AUD49, +Add to Wishlist

The Gathered Store

Image source The Gathered Store

The folks at The Gathered Store have curated a collection beautifully designed pieces from indie artists and brands. If you’re a design-savvy parent looking to fill up your kid’s cupboard with unique sartorial pieces, this is your one-stop-shop for all things cute and quirky.

Stock up on their collection of little trinkets and playtime treasures to decorate little dwellings or check out our list of the best kid’s furniture brands for more inspiration.

  1. Bunny HatThe Gathered Store, AUD49.95, +Add to Wishlist
  2. EspadrilleThe Gathered Store, AUD54.95, +Add to Wishlist
  3. Racoon Knee High SocksThe Gathered Store, AUD14.95, +Add to Wishlist
  4. Hi-top White GridThe Gathered Store, AUD69.95, +Add to Wishlist

Alfie Est. 2011

Image source Alfie

Alfie caters for the skater boys, girl gangs, and all-around cool kids with their 80s inspired prints and threads. We’re head-over-heels for their line of Cosmo Kramer-esque party shirts, certified to get your little dude looking as fresh as the prince of Bel-Air.

  1. Fresh Prince Party ShirtAlfie Est. 2011, AUD44.95, +Add to Wishlist
  2. Mad Dog Bucket HatAlfie Est. 2011, AUD34.95, +Add to Wishlist
  3. Ken Done JumpsuitAlfie Est. 2011, AUD30, +Add to Wishlist


Image source Anarkid

With sleek typography, lines, shapes, and colours, we fell in love with Anarkid’s fashion fixation on thoughtful graphic design. Born and bred in the urban city of Melbourne, and a brainchild of an established graphic designer and mum of three, this label’s focus on modern, minimalist, yet kid-friendly fashion concepts is the perfect addition to your bubs’ wardrobes.

  1. Paint Fleece Hooded Romper, Anarkid, AUD59.95, +Add to Wishlist
  2. Thrill Seeker Fleece Jumper, Anarkid, AUD44.95, +Add to Wishlist
  3. Hexagon Patch Pants, Anarkid, AUD39.95, +Add to Wishlist
  4. Circle Patch Tee, Anarkid, AUD36.95, +Add to Wishlist

Pretty Lillie

Image source Pretty Lillie

We’re gushing over Pretty Lillie’s line of unique and handcrafted darling bows and adorable headbands. It’s the prefect little cherry on top of your little one’s outfit, adding an extra sartorial spark.

ShopandBox our faves below!

  1. Denim Bow, Pretty Lillie, AUD10, +Add to Wishlist
  2. Flower Bunny Ears, Pretty Lillie, AUD16, +Add to Wishlist
  3. Ayla BowsPretty Lillie, AUD10, +Add to Wishlist

Pure Baby

Image source Pure Baby

This Aussie kids fashion label aims to keep your little ones cosy-cute with unique and organic clothing for babies and toddlers. Their ethos lies in providing fashionable, environmentally-sustainable, and functional wardrobe staples that won’t break the bank.

Take a peek at their lookbook for more style inspiration.

  1. Constellation Dress, Pure Baby, AUD69.95, +Add to Wishlist
  2. Bear Cardi, Pure Baby, AUD74.95, +Add to Wishlist
  3. Cossack Growsuit, Pure Baby, AUD39.95, +Add to Wishlist



Does style run in the family? ShopandBox our favourite maternity fashion wardrobe essentials or check out  the best kid’s furniture brands under the Aussie sun.




Feature Image Yoli & Otis


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